Tag Archives: VOC
Empathetic Consumer Understanding
I think that effective new product innovation is a result of empathizing with the customer. Traditional market research merely allows you to sympathize with them, and that often falls short. Let me explain. There is a key difference in … Continue reading
Filed under Business lessons, consumer research, innovation, Insight2
Couples as consumers…
In the past few years, we have interviewed literally hundreds of consumers about a variety of products and services. Some of my favorite interviews take place with couples. I’m convinced you get the most “truthful” feedback when you interview two … Continue reading
A taste of their own medicine (#2 of 2)
Well, the meeting went extremely well… and so did the shopping exercise. We divided the participants into four teams and sent them out with a challenge. Each group was sent to a local “big-box” retailer, with a specific challenge in … Continue reading
Filed under Business lessons, consumer insight, innovation, Marketing
Consumer research ala Columbo
There’s no doubt in my mind that the greatest television detective of all time was Columbo. Unwary suspects would write him off as an idiot, never realizing that with each “goofy question” he was actually coming closer to collaring them … Continue reading
Filed under consumer insight, consumer research, innovation
I’m a customer too!
I typically blog about consumer needs, and various insights regarding the Voice of the Customer. In this edition, I find myself venting as an outraged customer. I am a huge fan and season ticket holder for the Indianapolis Colts. … Continue reading
Filed under Business lessons, consumer insight, innovation, Marketing
The art of observation
How often do we claim to have seen something when we actually haven’t? I’m not talking about intentional deceit… It’s really more about self-deception. We all “observe” things everyday, but what we actually take in is what our mind filters … Continue reading
Filed under consumer research, innovation, unmet needs
How to choose the ultimate Christmas gift
Think back to the great gifts you have received in the past… They probably weren’t something you specifically asked for. In fact they were probably a surprise. But the fact they were unexpected alone did not make them a … Continue reading
Filed under consumer insight, consumer percpetions, innovation, Marketing, unmet needs
Go with a good idea
Companies seem to fall into one of two distinct categories; those that don’t research anything and those that research everything. I’m a huge believer in understanding your targeted consumer and developing products and services that satisfy needs that they might … Continue reading
Filed under Business lessons, consumer insight, consumer research, innovation, Marketing, unmet needs
Consumer Focused vs. Consumer Driven
I recently found myself in an interesting dialogue with a colleague. I mentioned that successful innovation stems from being focused on the consumer. He agreed but within moments mentioned the phrase “consumer-driven”. I pointed out that I disagreed with him … Continue reading
Filed under innovation
