Tag Archives: Viral Marketing
Give – Don’t Sell
I’ve been reading several business books lately. Two of my favorites are “The Referral Engine”, by John Jantsch, and “Little Red Book of Selling” by Jeffrey Gitomer. The fascinating thing about both of these books is that they are as … Continue reading
Filed under Business lessons, consumer percpetions, Insight2, Marketing
Sometimes you DO get what you pay for
It’s a tough economy out there, and everyone is looking to make their dollar stretch farther than ever. We’re delaying purchases, we’re going “without”, or we’re considering brands that we’ve not heard of before in hopes of finding satisfaction at … Continue reading
Filed under Business lessons, consumer research, economy, innovation, Marketing
Innovating the mundane
When was the last time you paid any attention to a flight attendant as they gave the “safety talk” while sitting on the runway? With few exceptions (e.g. Southwest) the flight attendants are as bored as the passengers as they … Continue reading
Filed under Business lessons, innovation, Marketing
Pink Glove Dance – Love this video
In my opinion this video is the very essence of effective viral marketing. This is a video that was put together to increase awareness of breast cancer. It has caught on as a YouTube video and has gone far beyond … Continue reading
Filed under innovation, Marketing
