Tag Archives: innovation
Couples as consumers…
In the past few years, we have interviewed literally hundreds of consumers about a variety of products and services. Some of my favorite interviews take place with couples. I’m convinced you get the most “truthful” feedback when you interview two … Continue reading
Work is a game of strategy
I had an odd thought in the shower this morning… I like playing board games. I’m not obsessed with them, but I still find them an appealing diversion from time to time. It hit me that being successful in the … Continue reading
Filed under Business, Business lessons, change, Creativity, innovation, Insight2, small business, Time stress
How do you define innovative?
We’re wrapping up our work on the Indiana Innovation Awards nominations. In sifting through the stacks of nominations that were received, we had to boil down the list before we could provide the finalists to the judging panel. This led … Continue reading
Filed under Indiana Innovation Awards, Innovation Awards, unmet needs, Wal-mart
Innovation in a vacuum may not be innovation at all
I have had the honor and opportunity to be one of the founders of the inaugural Indiana Innovation Awards. The goal of this newly formed organization is to recognize and honor outstanding innovation in our state. Nominations are open … Continue reading
Filed under Business lessons, innovation, unmet needs
How do you interpret what you see?
Have you ever noticed how different people can see the same thing but take away such different information? An optimist can read a newspaper article and note that while there are difficulties in the current economy, things are going to … Continue reading
Why Innovation won’t work in your company – Part 4 Misplaced Fear
The problem with embarking on an innovation project is that you can’t know where it’s going to end up (if you did, it wouldn’t really be innovation, now would it?). Many people (and organizations) have a strong need to be … Continue reading
Filed under Business lessons, innovation, Marketing
Why Innovation Won’t Work in Your Company – Part 2, Positioning
Who’s in charge of innovation at your company? The odds are, a group of people that fight it every step of the way. Think about it… Top executives at any company are charged with creating the Vision and direction for … Continue reading
Filed under Business lessons, innovation, Marketing
Why Innovation Won’t Work in Your Company – Part 1 External Stimuli
With this post, I am starting a series of blogs entitled “Why Innovation Won’t Work in Your Company”. In doing this I will point out common situations that exist within Corporate America that fly directly in the face of successful … Continue reading
Filed under innovation, unmet needs
A case for perseverance
I’ve been asked to return to my Alma Mater to speak to some classes. I graduated from Purdue University in 1983 with a degree in Industrial Engineering. That was not an easy curriculum for me. in fact I was probably … Continue reading
Filed under Business lessons, consumer research, innovation
Where are we headed?
Today that has become less of a problem. Because I’m not sure young people even talk anymore. Texting has completely overtaken the culture. Continue reading
Filed under consumer insight, innovation, Marketing, unmet needs
