Category Archives: Marketing
Trust a Partner or Shop Around?
Every company needs suppliers to support their business. Do you stick with a firm that you’ve used in the past or do you solicit bids from a myriad of sources in hopes of learning something new? There seems to be … Continue reading
Filed under Business lessons, innovation, Marketing
Innovation where you least expect it
Being an outsider to the industry, I thought that the only real difference between one bowling ball and another was their weight and their coloring. I also assumed that bowling balls hadn’t really changed since the addition of the finger and thumb holes… I couldn’t have been more wrong. Continue reading
Filed under Business lessons, innovation, Marketing
Innovating marriage?
Call it a professional curse. But everywhere I look, I see opportunities to do things differently than the way they currently are. My oldest son is engaged and is in the midst of planning for a wedding this summer. Okay, … Continue reading
Filed under consumer insight, consumer percpetions, Marketing
Newton’s laws of organizational behavior
I can’t help but notice how Newton’s laws of physics tie directly to the fields of Psychology and Organizational Behavior. While not originally intended as a means of studying human motivation, the parallels are uncanny. Newton’s First Law of Motion … Continue reading
Filed under Business lessons, economy, innovation, Marketing
Sometimes you DO get what you pay for
It’s a tough economy out there, and everyone is looking to make their dollar stretch farther than ever. We’re delaying purchases, we’re going “without”, or we’re considering brands that we’ve not heard of before in hopes of finding satisfaction at … Continue reading
Filed under Business lessons, consumer research, economy, innovation, Marketing
A taste of their own medicine (#2 of 2)
Well, the meeting went extremely well… and so did the shopping exercise. We divided the participants into four teams and sent them out with a challenge. Each group was sent to a local “big-box” retailer, with a specific challenge in … Continue reading
Filed under Business lessons, consumer insight, innovation, Marketing
A taste of their own medicine (#1 of 2)
We are working with a client right now that is trying to improve the “purchase process” for their customers. In support of this, we have spent hours following people through their retail shopping experience to better understand the points of … Continue reading
Filed under Business lessons, consumer percpetions, Marketing, unmet needs
Is market research a dirty word?
It seems that in many organizations Market Research has become a dirty word (okay, a couple of dirty words… a dirty phrase?). It’s something that is perceived as needed, but dreaded at the same time. Kind of like a colonoscopy … Continue reading
Filed under consumer research, innovation, Marketing
I’m a customer too!
I typically blog about consumer needs, and various insights regarding the Voice of the Customer. In this edition, I find myself venting as an outraged customer. I am a huge fan and season ticket holder for the Indianapolis Colts. … Continue reading
Filed under Business lessons, consumer insight, innovation, Marketing
Innovating the mundane
When was the last time you paid any attention to a flight attendant as they gave the “safety talk” while sitting on the runway? With few exceptions (e.g. Southwest) the flight attendants are as bored as the passengers as they … Continue reading
Filed under Business lessons, innovation, Marketing
