Category Archives: Insight2
Peyton Manning – Innovation Litmus Test?
I live near Indianapolis, and all the news today is about the release of Peyton Manning from the Colts. Twitter and Facebook posts are filled with opinions and consolations. Most people saw this coming, but to look at the social … Continue reading
Filed under Business lessons, company culture, Football, innovation, Insight2
Give – Don’t Sell
I’ve been reading several business books lately. Two of my favorites are “The Referral Engine”, by John Jantsch, and “Little Red Book of Selling” by Jeffrey Gitomer. The fascinating thing about both of these books is that they are as … Continue reading
Filed under Business lessons, consumer percpetions, Insight2, Marketing
Empathetic Consumer Understanding
I think that effective new product innovation is a result of empathizing with the customer. Traditional market research merely allows you to sympathize with them, and that often falls short. Let me explain. There is a key difference in … Continue reading
Filed under Business lessons, consumer research, innovation, Insight2
Innovation Fallacies
It’s commonly believed that the most innovative companies are those that have the best original ideas. I don’t believe that. If there was some way to formally test this, I would. I imagine it would look something like this. Choose … Continue reading
Filed under Business, Business lessons, company culture, innovation, Insight2, Risk
Size doesn’t always matter
The winners have been announced for the upcoming Indiana Innovation Awards. In preparation for the upcoming ceremony on Sept. 26, we have been traveling to the offices of the winning companies to capture video that will be shown during the … Continue reading
Couples as consumers…
In the past few years, we have interviewed literally hundreds of consumers about a variety of products and services. Some of my favorite interviews take place with couples. I’m convinced you get the most “truthful” feedback when you interview two … Continue reading
Work is a game of strategy
I had an odd thought in the shower this morning… I like playing board games. I’m not obsessed with them, but I still find them an appealing diversion from time to time. It hit me that being successful in the … Continue reading
Filed under Business, Business lessons, change, Creativity, innovation, Insight2, small business, Time stress
Transitions
I went to my oldest son’s graduation at Purdue over the weekend. It’s hard to believe that he is already finished with college and is ready to enter his next phase of life. At the ceremony there were no protests, … Continue reading
Filed under economy, Graduation, innovation, Insight2, recession
