Category Archives: consumer percpetions
Give – Don’t Sell
I’ve been reading several business books lately. Two of my favorites are “The Referral Engine”, by John Jantsch, and “Little Red Book of Selling” by Jeffrey Gitomer. The fascinating thing about both of these books is that they are as … Continue reading
Filed under Business lessons, consumer percpetions, Insight2, Marketing
How do you interpret what you see?
Have you ever noticed how different people can see the same thing but take away such different information? An optimist can read a newspaper article and note that while there are difficulties in the current economy, things are going to … Continue reading
Innovating marriage?
Call it a professional curse. But everywhere I look, I see opportunities to do things differently than the way they currently are. My oldest son is engaged and is in the midst of planning for a wedding this summer. Okay, … Continue reading
Filed under consumer insight, consumer percpetions, Marketing
A taste of their own medicine (#1 of 2)
We are working with a client right now that is trying to improve the “purchase process” for their customers. In support of this, we have spent hours following people through their retail shopping experience to better understand the points of … Continue reading
Filed under Business lessons, consumer percpetions, Marketing, unmet needs
How to choose the ultimate Christmas gift
Think back to the great gifts you have received in the past… They probably weren’t something you specifically asked for. In fact they were probably a surprise. But the fact they were unexpected alone did not make them a … Continue reading
Filed under consumer insight, consumer percpetions, innovation, Marketing, unmet needs
The Cart before the Horse?
I’ve been watching a new series on the Discovery Channel called Pitchmen . In this show, self-proclaimed informercial superstars Billy Mays & Anthony Sullivan speak with aspiring entrepreneurs each week whose sole goal is to get a shot at a … Continue reading
Filed under consumer percpetions, innovation, pitchmen
What are you really selling?
We spend a lot of time with consumers in their home watching them interact with products and asking them questions about their likes & dislikes. One thing that never fails to amaze me is the disconnect between what people are … Continue reading
Filed under consumer percpetions, outdoor entertaining, patio heaters
