I do my best thinking in the shower. My world revolves around understanding people and developing insights into their needs, preferences and motivations. This is true for both consumers and people in business. I constantly wonder why and how people use products or make decisions like they do. Most importantly I am always trying to figure out how their world could be a little better if they just had the right product, process, or mindset. From chaos to my shower to my blog… Join me!

