About the Author

Jerry McColgin is the President of Insight2; a company that provides consumer focused innovation.  Through various immersion techniques, Insight2 develops intense understanding of people as they interact with products and or services.  These insights lead to new ideas which can then be taken to market with a high probability of success.  Insight2 works with product, service and non-profit companies.

Before starting his own company in 1997, Jerry was an executive with Whirlpool Corporation, where he led global new product development projects.  Jerry holds over 20 US patents and lives with his wife and 4 kids north of Indianapolis, Indiana.

2 Responses to About the Author

  1. Andrew

    Despite the title and the associated disturbing mental images (how do you take notes?), I enjoyed the blog!

    I haven’t quite got to linked-in, but I wanted to say “hello”.

    Andrew

  2. Brad Gillum

    Great looking shower on your Blog header!

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